Our roots as an agency stem from content marketing. We did not evolve from a traditional agency, but dove in head-first just as the term was just starting to catch on. Why? Not only does it make perfect sense for companies to share their expertise and publish information that is helpful and interesting for their customers and prospects, but it works. How do we know? You are reading this right now.
Just like you would not build a house without a plan, employing content marketing tactics without a strategy will certainly cause cracks in the foundation (and likely walls to crumble). The Content Marketing Institute reports that only 32% of B2B Businesses have a documented content strategy. Developing a content strategy before creating one word of content ensures that your content reaches and resonates with your target audience. We help you define measureable goals and create a plan that includes SEO strategy, relevant channels, an editorial calendar and resources required for content marketing success.
Successful content development is not possible without a solid content and editorial strategy in place first. After all as the saying goes , If you fail to plan, you plan to fail.
You would not build a house without a plan, right? Well, before you can jump into an editorial calendar, you need to know who you are talking to, what they want to hear, and how to reach them A content strategy defines the essential elements that help you:
Having a defined content strategy enables you to clearly identify the right content ideas to best serve your business and your personas. Creating content ideas and tactics before strategy most often results in misguided efforts that do not really serve a purpose for either.
The glue that holds your content in place is a planned publishing schedule to manage all of your content assets. Just like traditional editorial calendars that have been used by magazines and newspapers for years to keep up with fast-paced publishing cycles, a content editorial calendar keeps content development, publishing and distribution on track. It brings to life your content strategy, by creating a plan for the premium content pieces that will help you reach your goals. Editorial calendars ensure that content is published consistently, on schedule and mapped to goals.
we specialize in performance content. We do not just produce content for content as sake. It has been proven time and time again, that rushing to the finish line will cause you to burn out early in the game. Inbound marketing is a marathon, not a sprint. And, when done with careful planning and training, at the right speed and agility, with the necessary fuel to succeed
Your customers are on a buying journey and your content is an ongoing educational tool that can guide them through each stage of that journey. That's why we hold our content to the highest standards
Producing engaging content and doing it consistently are always the top two challenges facing B2B marketers. We know this is a time and resource commitment many organizations just do not have in-house.
Think your industry is not that interesting and you do not really know what to say? You are in luck! We specialize in making aunglamorous industries sound interesting and taking B2B businesses that are often stuck behind the scenes and bringing their story to the forefront.
How? We dig in and get to know your industry, competitors, and internal subject matter experts before creating your content strategy or writing a single word.We are passionate about getting to know your business inside and out, to develop the most helpful and useful information for your prospective customers.
Developing quality content blends the needs of the buyer journey with the values of traditional journalism, accelerated by the reach of modern technology. If you publish content that genuinely helps your prospective clients do their jobs better, it builds trust and lasting relationships.
All of the content we create must meet our strict Performance Content Criteria. These are the attributes that set our content apart and the standards to which all content must be held.
In-House: Content developed by our in-house team delivers the best results. We do not outsource, use services or agencies, and all of our content developers are part of your day-to-day team. You will be interviewed by them and know them by name.
Original: From our strategic plans to finished product, everything we do is original and custom to your business. There nothing cookie cutter or one size fits all about content and inbound marketing.
Strategic: Taking the time to work through the strategy phase produces the best content that reaches your audience at the stage they need it most. Content without strategy, is just more stuff for people to sift through.
Purposeful: Every piece of content we create has a purpose. It is mapped to goals, personal, keywords, resources, and a desired outcome.
Helpful: If content is not helpful, educational, enticing, memorable or sharable, it is not doing its job. The goal of your content is to help your customers in some way, and effortlessly take your buyer through your sales funnel with delight.
Planned: From videos and infographics to ebooks and blog posts, every type of content must be planned as part of your editorial calendar and mapped to goals.
Actionable: We never leave your customers or prospects hanging. All content has a clearly defined a next step in the form of a Call to Action to easily guide them on their journey.
Measureable: How great is your content if you do not know what it is doing for your business? Our holistic approach to content delivers proven results, positive ROI and the high-level content that your fans are looking for.
What does Performance Content mean for you? More home runs, sold out seats and a waiting list for season tickets.
Studies show that only 40% of even the most effective marketers are successful at tracking ROI. We fall into this 40%. We create content with a purpose that always complements your business goals. Through interactive dashboards, content measurement tools and real time reports, we ensure your content marketing plan, SEO strategy and defined content and inbound marketing tactics are performing as they should. How do we prove your content ROI?